ALICE Technologies

ALICE Technologies is the world’s first artificial intelligence (AI)-powered construction simulation platform.
Significant funding success
Multiple awards for innovation
ALICE Technologies' founder started the business to improve space utilisation on construction sites after his research found that only 3% of site space was active at any time. ALICE's vision is to reduce the cost of construction by 25% globally to help save time and money, and improve site sustainability and social impact. ALICE uses AI to analyse a project’s complex building requirements and generate highly efficient and adjustable building schedules.

Challenge

ALICE had seen great success in its European projects, boosting contractor profits by an extraordinary 91% on average. But it had very limited brand awareness in the UK.

LMC was approached by ALICE in late 2021 as it sought to gain more of a foothold in the UK market. The company was working on the HS2 project at the time and wanted to appoint an agency with construction industry expertise to help build its reach among top-tier contractors, attract more investment and achieve its vision of industry improvement.

Growing awareness of ALICE’s capabilities was critical to help boost awareness of its two products, ALICE Pro and ALICE Core. With ALICE Core, users upload an existing P6 model or Microsoft project plan, reducing the amount of scheduling information that needs to be entered manually. With the AI-powered 'what-if' feature, users can quickly explore scenarios and find the most efficient path. With ALICE Pro, users upload a 3D model or logic diagram and build a project from scratch.

Due to the small number of target contractors in the UK, we knew we had to find more direct routes of influence. LMC focused on getting ALICE in front of key industry individuals, providing ALICE with networking opportunities in the UK from day one.

Strategy

Having started with such a limited presence in the UK, we focused on submitting award entries in the construction technology sector and ALICE’s key vertical sectors, like wind farm and rail construction. This approach allowed us to position ALICE in front of the award judges, many of whom were industry influencers and could become ALICE’s future customers. This allowed us to showcase the positive impact the software was having on local projects directly to the people whose opinions mattered most.

With more than 27 shortlist successes in the first couple of years, ALICE employees used the award ceremonies very successfully as networking opportunities, building new contacts with UK businesses. The award wins also gave ALICE credibility for its UK projects and additional leverage for new business opportunities.

We worked with the CEO and founder, René Morkos, to promote his innovator and industry-leader status in the UK. Through growing his profile in the UK, this allowed René to meet more prospective customers, investors and like-minded innovators.

Results

Chief Marketing Officer - ALICE Technologies

"LMC has been a phenomenal partner for us over the past several years and our brand visibility in the UK is largely due to their great efforts. LMC has played a big part in driving awareness for ALICE in the UK, and I'm extremely grateful for their dedication."
$30 million Series B funding achieved in 2022
WINNER - Best Technology Partner, Building Innovation Awards 2023
WINNER - British Construction Industry Awards 2024 Initiative of the Year
WINNER - British Construction Industry Awards 2024 Product Innovation of the Year
Director of Marketing - ALICE Technologies

"This is excellent, and we're absolutely thrilled. Some big names were in the audience, and this win should bring great momentum to our presence in the UK. I must say, the first thanks goes to LMC for always putting together a strong submission."
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