New look at LMC: Introducing our rebrand and website refresh

We’ve refreshed our brand and redeveloped our website. It's the start of a new chapter at LMC.

By Dan Gerrella
07 Oct 2024

Why we have rebranded

Every brand has to evolve. And, after more than 20 years of LMC's growth and development to face the new challenges of our age, it was time for us to take a dose of our own medicine and look again at how we communicate our vision, our values, purpose and corporate identity.

It's not been easy, and yes, we now have a deeper empathy with any organisation that goes through this process. But it's the right thing to do, and we're ready to start our next chapter at LMC.

Not just a rebrand, but a de-brand

A key element of our rebranding work has been the concept of 'de-branding' – a practice which involves stripping back the unnecessary elements to focus on what truly matters.

Our new logo is a testament to this. Simplified and modernised, it reflects our commitment to clarity and precision in our communications.

Our new colour palette and typefaces have been carefully selected to convey a sense of professionalism and modernity, with a nod to the sector in which we operate.

We have retained the beloved shades of blue that have always been part of our identity, and introduced some bold new complementary colours.

The typefaces feature distinct joiners and angled cuts that deliberately mimic architectural elements.

Launching our lower-carbon website

As part of our refreshed brand identity, it was also important for this website to be far less carbon intensive.

That’s why it’s now designed to minimise its carbon footprint as much as possible, in line with our efforts to support the global goal of combating climate change.

This has informed all aspects of the website development, from design to coding, optimisation, website analytics, images, content and even the choice of our hosting partner.

By optimising this website's performance and reducing its energy consumption, we are not only aiming to provide a better user experience but also contributing to a more sustainable digital landscape.

Supporting our new digital services

Our new website is more than just a digital facelift; it is also a robust platform to support an expanded range of digital marketing services.

These services are designed to help our clients better understand and lower the carbon impact of their digital marketing activities.

If you want to know more about any of our services and how we might be able to help you – or just want to share some feedback on our new look – please get in touch.

By Dan Gerrella

07 Oct 2024

Pick our brains

Do you have an idea or new project you want to pursue? Not sure where to start to achieve your communications and marketing goals? We are always happy to offer some tips and to signpost you to who or what could help.

Contact us today to start a conversation.
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