2.5 quintillion bytes of data is created every day. 90% percent of the world’s data was created in the last two years. And every two years, the volume of data across the world doubles in size.
Data is everywhere and it’s everywhere in business too. Whether you are actively using data to improve processes or using it to manage finance or resources, data has become part of day-to-day life for most businesses.
But there is a hidden value to data that most businesses don’t consider that could give you an edge over your competitors. Data can also be used to tell
compelling stories that showcase your expertise to potential customers.
You won’t be the first to have missed the opportunity. Even communications professionals are guilty of shying away from numbers and many see communications and data analytics as two opposite or even opposing disciplines. On the one side creativity, on the other logic.
But by bringing the two together, you can do powerful things. In fact, you may be sitting on a goldmine of untapped potential.
So why is data such a powerful communications tool?
If you want to change how people behave and the decisions they make, be it to switch products or adopt new business practices, you need to appeal to both emotions and reason. Combining creativity and data achieves this.
In short,
narrative + analytics = influence