Entering industry awards and attending award ceremonies provides access to a range of offline and online promotion platforms, even for businesses that end up not securing a prize. Usually operated by media or large membership organisations, they have a broad reach across the industry, both online and offline, meaning that all participating companies will benefit from promotion, as well as providing content for their own digital platforms.
Example: Formed following the merger of the Timber Trade Federation (TTF) and Timber Research and Development Association (TRADA), TDUK needed to promote its new brand and offering to the sector. Using UKCW as an opportunity, we designed a stand and onsite activities to attract footfall, and secured the accolade for most sustainable stand at the show.