Product Innovation

Innovative solutions to property, building and construction challenges are being launched every day. At the same time, their testing, third-party certification, marketing and overall performance is under scrutiny like never before – not just building components in isolation, but also building systems and products with complex combinations.

LMC acts as your guide through these critical reputational and marketing issues.

Building confidence


The landmark Independent Review into the Construction Products Testing Regime and the Grenfell Tower Inquiry's final report and recommendations reinforce yet again why products must be marketed honestly and transparently.

LMC's campaigns create genuine confidence in building products’ performance across fire safety, durability, sustainability, thermal performance, carbon reduction, digital interoperability, manufacturing quality, health and safety, acoustics and many other standards.

We are committed to, and involved in promoting, the highest standards of marketing integrity for building products, including the Code for Construction Product Information.

Issues-based PR


LMC’s value to property and construction product companies is not just about promoting new products. It is in delivering issues-driven PR, content and digital marketing campaigns to influence and build trust with consultants, architects, specifiers, contractors, developers, housebuilders and self-builders, and to reassure regulators, insurers and building inspectors about the performance of those products.

LMC will help you to address your stakeholders’ needs and concerns, not just trumpet product features.

We take a different approach to promoting product performance and certification which applies best practice in PR, social and marketing communications.

Purpose-driven innovators


Simply looking to sell more stuff? We're probably not the right team for you. Want to achieve your core purpose and improve the built environment? Now we're talking.

This is the motivation behind all our product innovation work, including our issues-based PR and thought leadership for international innovators committed to improving accessibility and safety, and our video case studies, CPD modules and educational content for products linked to health and safety, sustainability and durability.

Want a glimpse at some of the exciting innovations we have seen entering the market? Get a free copy of the LMC '101 Innovations in Construction'.

Explore our work

"LMC drove the project forward and turned a wealth of information into clear and concise messaging."
Director - Seismic Group

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Pick our brains

Do you have an idea or new project you want to pursue? Not sure where to start to achieve your communications and marketing goals? We are always happy to offer some tips and to signpost you to who or what could help.

Contact us today to start a conversation.
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